Learn the 3 Secrets to Dominating Your Industry on the Internet!
• Google – Get on Page 1 • Social Media – Brand yourself online • Email Marketing – Direct Communication
Todd Paton brings real-world experience to online marketing as he is one of South Florida's most recognized experts in search engine optimization and digital marketing in general. He's clear, focused, organized and friendly. Your group will love having Todd share the truth from the trenches of success in small business marketing.
Internet Marketing Mini-Clinic A skill-building presentation
The most indisputable aspect or requisite for your business in this era is to develop an online identity so that you can successfully create a branding strategy and have an edge over your competitors. Whether you own a local salon or a grocery store, a car wash service or a high-end Italian furniture outlet, you will need a website that caters to your customers on an online platform.
Todd Paton ensures that your keyword research, content building strategies, and social media marketing is done in such a way that you are kept informed at each and every stage so that you get a favorable outcome by spending an affordable amount every month.
Todd Paton also recommends small and large businesses create a strong presence by using effective social networking websites like Facebook, Twitter, and YouTube to get more out of your promotional expenditure.
His firm Paton Marketing is an award-winning digital marketing agency in Florida that strives to satisfy their clients by delivering excellence through “online domination.”
Getting Your Website on Page 1 of Google
The basics to choosing the right keywords.
Keyword Research, Market Research and Spying on Competition.
Optimizing your website so the search engines can find you.
Submitting content online to build your websites value.
Social Media Marketing Made Simple
What social media marketing really is and why use it.
Introduction to the top 5 social media channels.
How small businesses are using these low-cost tools to gain visibility, develop relationships and drive sales and response.
How to create good content for your social media marketing campaigns and time management.
How to balance social media marketing with email marketing and your other marketing efforts.
3 Keys to Email Marketing
Permission-based email marketing and list building.
How to decide on the best format, content, and frequency for your organization.
Getting readers to take action, tracking results, and what to do with this information.